Persuasive Technology 2018 Tutorial

We are hosting a new edition of our Gamification course during Persuasive Technology 2018, with the title “Gamification: Tools and Techniques for Persuasive Technology Design“.

This expanded course will be structured into three 60-minute units, which will give the participants enough time to learn about gamification, the new gameful design heuristics, and apply them in a practical exercise. It will include an initial session in which participants will learn the basics about Gamification and Gameful Design, and will work on a practical exercise of gamifying a persuasive application. Next, we will supply attendees with our gameful design heuristics and train them in using the heuristics to evaluate the gameful persuasive system they designed in the first session. Finally, in the third unit, we will be discussing how to generate design ideas with the heuristics.

The course will be held on the Tuesday, April 17^th, 2018 from 1:00 to 5:00 pm.

Content

The course is structured into three units, with a gameful design session and a heuristic evaluation session (two supervised hands-on exercises) taking up the majority of the course time. The goals of the course and its heuristics evaluation session are:

• Understand the basic concepts of gamification and gameful design activities as persuasive strategies.
• Understand the 28 gameful design heuristics and apply them correctly to a gameful persuasive application.
• Use the gameful design heuristics and the Hexad model to turn design flaws and improvement suggestions into design actions that can be addressed in the next iteration of a design cycle.

Our lectures provide additional insight into what our gameful design heuristics are and how we believe they can help designers and UX professional improve their gameful products.

Lecture: Introduction to Gamification

We will give an overview of the field of gamification and put special focus on the practical approaches to gameful design as persuasive strategies and how to intervene regular persuasive activities to make them more playful and motivating. We will discuss this using many examples from successful gameful persuasive applications.

Lecture: Introduction to Gameful Design Heuristics

Heuristics are principles or broad (usability) guidelines that have been used to design and evaluate interactive systems, but our set of heuristics is aimed at enabling interaction designers to identify gaps in a gameful system’s design. We will introduce the 12 heuristics dimensions and the three categories that they are split into: intrinsic motivation, extrinsic motivation, and context-dependent heuristics, explaining their origins in the gamification and psychology literature.

Schedule

Audience

This course introduces gamification, gameful design, and a novel set of heuristics used to evaluated gameful persuasive applications, so an interest in either games and playful interaction is helpful for participants interested in the course. Given that these heuristics are aimed at people working with real-world designs, we invite industrial and academic HCI researchers, designers, and user experience professionals to participate. The course is particularly useful for people interested in gameful design and user experience evaluation.

Instructors

The instructors have taught a gameful design heuristics course before at CHI 2017.

Gustavo Fortes Tondello

Ph.D. Student in Personalized Health Gamification

Lennart Nacke

Director of the HCI Games Group

Registration

You must register to the Tutorial through the Persuasive Technology 2018 registration process.